The word marketing gives us clues as to what the discipline is all about. A market is a group of consumers who share similar characteristics. Therefore, marketing is the discipline of:

• Identifying your target market
• Discovering the needs and wants of your target market
• Developing and executing a plan to build a relevant and differentiated offering

Best Marketing Blog in the romanian Blogosphera

In the awkward growing stages of the Internet, many companies naively contracted designers
to move their printed brochures online, expecting waves of business from an online
populace that was just learning how a browser’s Back button worked. But after a year or
two, when business only trickled in and few companies saw any return on investment, it
was apparent that simply broadcasting a glorified business card did not convince prospects
to do business with you.